Dear Brothers,

Vidyapith Praktani EC is glad to invite you to the 15th Session of Praktani Adda. The topic for this Adda is ‘Entrepreneurship and Content Marketing - Challenges.’ The proposed session will be conducted by Gulshan Singh, RKMV 2010 (+2), who strives to leave an everlasting impression for himself in the field and will be moderated by one of his batchmates, Shubhankar Gupta, RKMV 2010 (+2).

About the session: This session of Praktani Adda will inform us about the entrepreneurial challenges in the digital content space.

With the advent of high-speed internet, content has become the king for every entity trying to have a robust digital footprint. To top it, the recent lockdown that catalyzed remote work has brought content to the forefront, highlighting the importance of innovative communications.This session will cover the present state of the content industry and recent trends that will shape this space in the near future. 

About the speaker: Gulshan Singh runs an advertising firm named EX NIHILO CREATIONS based in New Delhi. He has directed television commercials and digital films for brands such as Hitachi, Pergo, GMR, HP, Edelweiss-Tokio etc. He has also started a digital content platform named MUNTAZIR, where some of the most beloved and timeless poetry in Hindi & Urdu are presented with their modern-day adaptation, representing the angst and pathos of contemporary society.

After finishing his 10+2 from Vidyapith, he completed his bachelor’s degree in Zoology from Sri Venkateswara College, University of Delhi. 

About the moderator: Shubhankar Gupta is an M.Sc. (Agriculture) from Punjab Agricultural University, Ludhiana and currently working at Dr Rajendra Prasad Central Agriculture University, Pusa, Samastipur, Bihar under Ministry of Agriculture and Farmer's Welfare, Government of India.